Tips to Help Real Estate Agents with Social Media Marketing


As a real estate agent, it’s paramount for you to become tech-savvy and one of the aspects where you need to demonstrate this is in the field of social media marketing. Namely, this is an amazing tool that can be used to drive leads, close sales and drastically improve your reputation. For this to work, however, you first need to have an adequate social media marketing strategy. Here are six things you need to know in order to pull this off.

  1. Every platform has its speciality

One of the first secrets about the world of real estate is the fact that every platform has its speciality. The first thing you need to keep in mind is that LinkedIn is a must-use tool for a professional in the field of real estate. When it comes to making conversions, Instagram is probably best optimized but you can also use Snapchat for this very purpose. Just keep in mind that this is usually not where the majority of your target audience will be since teens and Generation Z aren’t exactly real estate investors or homeowners (as of yet). Facebook and Twitter are a must, while platforms like Flickr and Pinterest may also come in handy.

  1. Instagram stories and polls

One of the best things about Instagram is its incredibly graphic nature. This means that you can upload images of the real estate that you’re selling quite efficiently. Not only that, but you have an incredible reach for doing so. When doing so via Instagram stories, you can also add a poll to the mix to see exactly where your target audience stands when it comes to the real estate in question. Just keep in mind that not all of your followers are your target audience, which is why you should make a business profile in order to get a greater insight into these numbers.

  1. Use twitter to generate real estate leads

One of the first things you need to understand about Twitter is it is no longer regarded as a standard social network. Nowadays, it’s much more of a news outlet. This is because it’s used by many different organizations, diplomats and celebrities to spread important announcements. Fortunately for you, it’s also possible to use Twitter to generate real estate leads. It helps you keep up to date with influencers in your industry, spread the news and drive more traffic to your website.

  1. Monitor brand mentions

There are many different ways in which you be endorsed by others on social media works. Most commonly, you will get tagged or your hashtag will be used to increase your digital footprint. Nonetheless, there is one more method that you need to consider – the use of brand mentions. This is an incredibly important and often underestimated metric. Nevertheless, in order to keep track of it, you’ll have to engage in advanced social media analytics via a specialized platform. In other words, this is a task that’s probably best outsourced.

  1. Use video

The use of video in social media marketing is paramount. However, what a lot of people don’t get is the fact that they need both professionally edited and spontaneous videos. In other words, if the video is not perfect this shouldn’t be a problem, mostly because it adds up to the spontaneity of your brand, in general. Keep in mind that people prefer video to photos because they’re somewhat harder to alter while editing. This is also why livestreaming is such a huge trend nowadays.

  1. Work on your personal brand

Even if you are a face behind an agency, you need to keep in mind that your personal brand also makes a difference. Let’s face it, as soon as they meet you, people go to check you out on social networks. Based on this, they form opinions of your talents, professionalism and work ethics. This is especially true in the business world. So, make sure that your image across these social networks is presentable enough.

Social media can give you an opportunity to speak directly to your audience, however, how you use this opportunity is completely on you. What matters the most is the fact that you develop an in-depth understanding of all the options that you have available so that you can use them efficiently. Just keep in mind that this is an ever-evolving field and that you need to keep learning and keep improving your skills and knowledge.

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